Fischer Research Associates, Inc. is a full-service qualitative research firm that is built upon years of knowledge and experience, customizing research to clients’ needs for over 25 years. Your company will receive support for a broad range of needs, ranging from strategic qualitative research that relies on psychological insights and societal trends to tactical research that results in actionable “next steps”.
Karen gets behind research participants’ responses to uncover psychological needs and brand benefits that matter to consumers. Her insights have really helped us learn how to develop innovative, new products that may fall outside consumers’ current “comfort zone”. As a result, we’ve been able to anticipate consumer needs, instead of following our competitors’ motivations. When a project becomes complicated or I need to dig deeper, I call Karen.
Vice President, Consumer Marketing Research, Flavor & Fragrance Company