ANALYSIS AND SYNTHESIS – DEVELOPING THE FRAMEWORK & NEXT STEPS
Understanding of current societal trends and psychological needs with which to provide an over-arching framework for findings.
Transcription of interviewing to ensure accurate recall.
Structured content analysis for assurance of validity.
Qualitative hypothesis-testing for objective interpretation of results
REPORTING – THE FIRST STEP TO USING THE FINDINGS
PowerPoint Presentation Reports written only by Karen Fischer to ensure accuracy and deeper levels of interpretation.
Reports tailored for decision-making at different levels of the company: detail for market research vs. overview for management.
State-of-the art visuals, including videoclips, projective findings (collages, drawings, etc.), product shots, store displays, executions, etc.
Personal presentation of findings, including discussion and idea generation with the team
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