ONLINE QUALITATIVE METHODOLOGIES
WILL ENABLE YOU TO:
- Decrease costs - no travel & lower research costs to meet tighter budgets
- Provide faster project turnaround to meet critical deadlines - removes time barriers and obtains geographical dispersion quickly - can conduct groups in multiple cities within hours
- Increase convenience - No travel, fewer project logistics
- Enhance geographical dispersion - Broad reach of participants across the US and globally
- Capture low incidence respondents more easily & cost effectively
- Ensure candid feedback in respondent's natural settings
- Greater flexibility for longitudinal research
- Enhanced opportunities for rich, multi-media feedback
Fischer Research Associates is delighted to announce that it has partnered with 20/20 Research to provide trademarked tools and services to meet your online qualitative research needs:
QualMeeting:Real-time webcam interviewing for rich interactive qualities of in-person research
- Upload a vast array of multi-media stimuli (concepts, visuals)
- Respondents are able to mark-up messaging statements or graphics before sharing in the group
QualBoard: Bulletin Board Focus Groups
- Asynchronous web-based "threaded" conversation that takes place over 3-5 days and allows participants to upload images, videos & webcam responses
- Iterative concept testing can be conducted quickly and easily - more concepts can be tested without respondent fatigue due to an extended time frame over days
QualJournal: Online Journaling & Immersive Research
Ideal for product testing over a period of time in consumers' real world environment- High volume of information - allows participants to use blogs, upload photos, videos of product usage, etc.
QualAnywhere: Mobile qualitative research using text messaging over a period of days or weeks
- Excellent for longitudinal and diary type of information
QualVoice:Interactive, voice based diaries and surveys
- Participants receive phone calls with recorded questions and speak their responses
Hybrid Approaches: Robust, creative research designs to engage respondents in a variety of methods including a combination of online approaches or a combination of online & face-to-face
Fischer Research Associates will partner with your quantitative supplier for a combination of quant-qual online methodologies.
For more information about how online methodologies can meet your research needs,
contact Karen Fischer, Ph.D.
Fischer Research Associates, Inc.
6100 Hidden Valley Drive
Doylestown, PA 18902
215.794.2665
