ANALYSIS AND SYNTHESIS DEVELOPING THE FRAMEWORK & NEXT STEPS

Understanding of current societal trends and psychological needs with which to provide an over-arching framework for findings.

Transcription of interviewing to ensure accurate recall.

Structured content analysis for assurance of validity.

Qualitative hypothesis-testing for objective interpretation of results

REPORTING THE FIRST STEP TO USING THE FINDINGS

PowerPoint Presentation Reports written only by Karen Fischer to ensure accuracy and deeper levels of interpretation.

Reports tailored for decision-making at different levels of the company: detail for market research vs. overview for management.

State-of-the art visuals, including videoclips, projective findings (collages, drawings, etc.), product shots, store displays, executions, etc.

Personal presentation of findings, including discussion and idea generation with the team

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