After Understanding Consumer Life Goals & Needs,
The Emotion-Centered Interview
Dives Down To Deep Brand Meanings


Karen is a wonderful business partner and unusual in her strength across the different phases of a project; she is a gifted strategic thinker, a talented moderator and a strong analyst and writer. She applies her training as a clinical psychologist to understand and uncover complex consumer dynamics. Karen is also great fun to work with. Her disciplined and respectful process paired with her joy of discovery allows for successful consumer based solutions.

Consumer Insights Strategist,
former Vice President Financial Services,
former Vice President Personal Care Products